About me

A strategic designer with an entrepreneurial mindset and a love for building meaningful products.

I believe that taking a human-centred approach to solving valuable problems can result in great solutions that have a positive impact on people, business and the wider environment.


My past is strewn with an array of roles, including analyst at a Japanese bank, a tour guide at the Vatican, founder of a creative agency and editor for a music magazine.


In over 10 years of design experience, I have built startups and agencies with clients ranging from global corporates to freelance artists. Additionally, I have been a mentor for some of the best Startup Accelerators in the world, having the privilege of working with and advising some extremely talented founders.


I occasionally write stuff down and publish it.




Head of Design

June 2020 –

First design hire in a startup focusing on building a solution around CAD data and industrial production processes. Developed an overarching human-centric product design concept which could be applied to all cohorts in the company. Lots of hands-on design tasks such as building a scalable design system, complete interface and interaction design and creating a robust process for research and discovery.


Körber Digital

Senior Strategic Designer

January 2018 –June 2020


One of the first employees in Körber’s new digital BA and heavily involved in the early concept phase of flagship product K.Edge Solutions. Later moved on to other key initiatives and was responsible for the complete strategic design and concept development for several other digital projects that then successfully passed multiple Stage Gates in the innovation process. Regularly mentored more junior members of the Design and PO cohorts.



Lab1886 (Daimler AG)

Strategic Design Lead (Freelance)

November – December 2017


The innovation hub for Daimler and worked on a project for electric vehicles. Successfully shepherded the project through the Daimler innovation process and secured €2.5M internal funding for the next stage.



BCG Digital Ventures

Strategic Design Lead (Freelance)

September – October 2017


Worked in a multi-disciplinary team to concept and build a product for a major banking client. Heavily involved in the initial product ideation, prototyping and subsequent iterations which finally led to successfully launching an
alpha version.




Managing Director

January – November 2016


Responsible for establishing the first German subsidiary for Tapptic and to enter the German market. UK, Nordics and Spain were later also added to the portfolio. Successfully established the design, product and sales teams, developed the business strategy for the region and won the initial key clients.



Digitalime Creative Agency

Founder & Managing Director

August 2006 – February 2016


Founded and ran a successful front-end web development and UX agency. Clients included Allianz, TUI, Startupbootcamp and the European Commission. Acquired by Tapptic.




OEM Business Development

August 2004 – February 2006


Focused on establishing and developing partnerships with hardware vendors to bundle audio and video editing software. Primarily UK and Nordic markets.


University of Durham
Durham, UK
BA Economics (Hons)
1998 – 2001


Mentoring & Teaching

Danfoss X Corporate Accelerator

Mentor 2016

Techstars METRO Berlin

Mentor 2015


Mentor 2015

Startupbootcamp Berlin

Mentor 2012 – 2014

General Assembly
Enterprise Instructor 2015 – 2016
Course Instructor 2013
(User Experience Design Course & Front End Web Development)


Fluent English
Fluent Swedish
Fluent German
Advanced Spanish

Interested? Let’s talk.